The primary responsibility of the Sales Development Representative is to increase the lead and opportunity pipeline for Inside Sales and Field Sales by executing outbound calls. The Sales Development Representative will be in charge of: - Generate, manage and handover leads and opportunities by developing and driving effective calling and selling strategies that are based on valid, customer-specific value propositions - Plan call strategy and action plan in alignment with the Inside Sales Team assigned - Execute effective prospecting efforts to maximize coverage of defined accounts - Drive proactive outbound call activity into net new contacts (e.g. lines of business)