- Plan and execute all webs; SEM, leads generation actions, emailing, social media and display advertising campaigns. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Identify trends and insights, and optimize investment and performance based on the insights. - Contributing and developing marketing plans and strategies. - Managing marketing budgets and evaluating marketing performance. - Monitoring competitors’ activity. - Monitor and optimize our brand online reputation - Working within the Marketing team to provide accurate data and analysis that supports the overall promotional strategy for the company. - Plan and generate new and creative growth strategies. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.