Key Action Areas: • Lead and plan the audiovisual contents of IE. • Identify opportunities in content creation to promote our masters and programs throughout spots, interviews or web show series’ about Architecture, Law, Management, Technology or Marketing. • Design new video formats, which could accomplish the marketing goals of all programs. • Make optimized formats for in-stream YouTube ads, bumpers, display campaigns, social media campaigns, etc. • Identify opportunities and trends on the internet in order to innovate and make new viral content. • Coordinate video productions with different agencies. Prioritize projects by their deadlines and importance, design and format validation, interview edition, etc. • Interview students and professors about their expertise or their experiences at IE and Madrid.