- Creating landing pages and blogs in WordPress - Creating and sending newsletters - Monitoring and analyzing KPI and ROI targets - Managing online response channels and optimizing customer experience - Driving sales, customer awareness, acquisition, and retention - Planning, implementing and evaluating online marketing campaigns including PPC, SEO, display and email campaigns to increase market share and brand awareness - Increasing brand visibility including brand communication and content marketing - Delivery of cross-channel marketing programs for both existing products and new product launches - Research, development, and implementation of new business opportunities digital and non-digital