Your mission is to ensure the development and profitability of the assigned spare parts product lines, ensure the price positioning in line with internal targets and rules. You will have to support the marketing activities ans explore new business opportunities and manage local parts suppliers. Your new responsabilities wil be the management of the entire product line from strategic planning to tactical activities and management of the tactical marketing leverages to develop/defend the market share. Market retail price positioning definition and management. Product competitiveness analysis through benchmark vs. IAM and VMs Product line potential and market share evaluation Monitoring of the margin level of product lines, in order to ensure the profitability of each part number Support of commercial processes Development of BtB campaigns: product basket definition, business case, communication and follow up Support of dealer network: product’s information, clarification commercial promotions… Marketing analysis by using all info available internally and externally (market researches, surveys…) Explore new business opportunities and develop related business cases (by retrieving and elaborating data from all available sources and formulating consistent assumptions) New products development Local products management (purchasing, pricing, campaigns…) Contract commercial conditions with local suppliers Define business targets for suppliers by providing KPIs and potential growth estimation Co-define, together with the suppliers, the marketing plan, products development (range definition, price positioning, promotion, campaigns…) and roadmap Maintain and develop business relationships with the suppliers monitor and manage the business by creating and maintain proper reporting tools and KPIs (volumes, revenues, margins, royalties…)