- Driving business growth and profitability by actively managing and improving the nutritional supplements product portfolio - Supporting conceptual development of new products and Life Cycle Management (LCM) - Liaising with other departments to facilitate product improvement and internal communication for product upgrades / updates - Supporting product launch initiatives - Creating, maintaining and co-ordinating marketing & scientific product literature - Co-operating with agencies, and collaborating with subsidiaries and international partners to create promotional material - Leading and co-ordinating international giveaways and gadgets - Monitoring competitive landscape, distributors' / competitors' websites and providing updates to marketing team - Supporting the Marketing Manager in day-to-day marketing operations and strategic marketing projects.