As a Search Engine Marketing and PPC Specialist, you will manage the PPC strategy for our client’s US and English-speaking markets: strategy creation, implementation, analysis and optimization. - Manage the company’s PPC campaigns for the US and English-speaking markets - Collaborate with the Marketing Team to define and plan PPC budget - Identify and analyse new opportunities and improvements in PPC strategy and be aware of the latest developments in the SEM industry - Create and present reports to back up decision making - Optimize conversion rates and ROI in online marketing