Marketing y RRPP
Empresas: Importante cadena hotelera de ámbito nacional e internacional
Marketing · Develop and implement the annual marketing plan for the company. · Establish the operational marketing policy for the Sales Department. · Provide support to Sales in channels, advertising and merchandising. · Coordinate and oversee the launch of advertising and promotional campaigns for our properties. · Develop and monitor the marketing budget for the Sales area with the aim of driving AC Hotels brand recognition and positioning. Corporate Identity · Monitor the implementation of brand policies in all procedures and internal documents of the company to ensure a consistent use of the AC Hotels by Marriott brand identity. eCommerce and Distribution · Negotiate agreements with website vendors and service providers. · Update and maintain AC Hotels by Marriott website content (Brand site and Hotel websites) · Web positioning and on line sales strategies (OTAS) · Oversee the design, development and maintenance of the AC Hotels by Marriott web site. Team Management · Oversee the Marketing and eCommerce Department´s activities. · Set monthly goals based on quality ratios and follow up on goal achievement. · Suggest and execute corrective measures in case of deviation. · Plan and participate in the team training. · Motivate and engage Marketing and eCommerce team members to ensure excellent performance.