- Plan and execute all webs: SEM, leads generation actions, emailing, social media and display advertising campaigns; - Measure and report performance of all digital marketing campaigns to assess if we are reaching our goals (ROI and KPIs); - Identify trends and insights; optimize investment and performance based on these insights; - Manage affiliation marketing: prospect new affiliates, follow-up and build strong relationship with our partners; - Manage marketing budgets and evaluate marketing performance; - Monitor competitor’s activity; - Monitor and optimize our brand online reputation; - Work within the marketing team to provide accurate data and analysis that supports the overall promotional strategy of the company; - Work hand to hand with your market team members from other departments in order to achieve our market goals; - Plan and generate new and creative growth strategies; - Evaluate end-to-end customer experience across multiple channels and customer touch points.