The SEM and SEO manager will be in charge of leading the company’s strategies on SEM and managing an internal team. On the SEO front, he/she will lead the relationship with the agency to foster strategies aiming to improve IE’s website ranking on search engines. Key Action Areas: • Plan and execute the SEM strategy on Google, Bing and Yandex. • Define and implement the display strategy on the Google Display Network and Doubleclick. • Measure and report the results of the campaigns. • Collaborate with web agencies to create landing pages for the campaigns. • Plan and execute A/B test for Conversion Rate Optimization. • Collaborate with the SEO and Analytics agency to develop the SEO strategy and configure the Google Analytics accounts.