We are recruiting a B2B Email and Marketing Specialist for an important booking company. As a B2B Email and Marketing Specialist, you will be working in the marketing division and reporting to the marketing manager. Your objective will be to communicate corporate messages to B2B customers. You will be responsible for: -Create lead generation email campaigns -Build landing pages and optimize for conversion -A/B test the campaigns to improve open rate, CTR, CVR -Implementation of the CRM and Nurturing activity -Coordination with all countries to localize the campaigns -Implementation of the marketing automation process -Create templates and process for co-branding email initiatives -Manage prospect monthly B2B newsletter -Report on the CRM and Email marketing activity KPI's -Manage other online marketing projects depending on the need of the department (SEM, SEO...) -Coordinate the content strategy with our external copy writer and local representatives